The borough is home to Bradgate Park, Beacon Hill and the Outwoods
A website to promote Charnwood to visitors has been launched.
Discover Charnwood has been created by the borough council to showcase the area’s attractions, towns and villages.
Cllr Jonathan Morgan, Leader of Charnwood Borough Council, said: “Charnwood is quite simply world-class in every way. We have stunning landscapes which help tell the tale of our evolution, fascinating heritage, and a bold and bright future.
“Discover Charnwood brings all of this into one place so we can better tell our story, promote the area to visitors and encourage them to stay for longer and explore.”
At the heart of the borough is Loughborough, home to the last working bell foundry in the UK, 800-year-old markets and fairs, Great Central Railway, and the renowned Loughborough University.
The borough is also home to Bradgate Park, Beacon Hill and the Outwoods plus many hidden gems like Morley Quarry at Shepshed.
Cllr Shona Rattray, the Council’s lead member for business support, said: “We have created Discover Charnwood to support the local tourism economy and the many businesses it involves.
“We will be promoting the Discover Charnwood website over the coming months to help attract more visitors to the area and clearly in this digital age, we also want to drive visitors to the websites of our local businesses and attractions so they can take bookings.
“We want to work with the local tourism sector to develop the site and make it work for everyone.”
On the website, you will find information about attractions such as the Taylor and Co Bellfoundry. Taylor’s is the last working bell foundry in the country is currently planning a £5 million revamp to preserve it and improve the visitor experience.
To find out more, visit www.discovercharnwood.co.uk