The bridal shop was voted for by brides who bought their dresses from them.
A Hinckley bridal boutique has won a prestigious award and will now progress to the national round of the competition.
Dress Me Pretty Bridal Room won the best bridal retailer in the East Midlands.
The bridal shop was voted for by brides who bought their dresses from them.
After winning the award the Dress Me Pretty team said: "Dress Me Pretty is so much more than amazing wedding dresses and a beautiful boutique.
"It’s about being welcoming, helpful and kind and about giving our brides confidence - even when they may lack it when they arrive.
"It’s about being personable, listening and working with you to achieve your perfect look."
Listen to Amy Mann the boutique owner here
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